Market and Feasibility Studies
Hotel market study
An effective way to assess the potential market demand within an area. It is especially useful for entering new locations or for decisions relating to expansion or growth.
Owners representative Services
We represent the owners and investors to negotiate the best deal for management company/brands worldwide. We provide full audits, reports/plans of action. Monthly review of results and monthly property visits as well as annual budgets and marketing plans reviews.
Master Planning Consultancy
We believe that any investors or owners contemplating capital investment in a specific site should develop a clear master plan which justifies the investment, lays the foundation for future investment and sets out how this is to be achieved. It should be a working document which is used and modified as functions, objectives and other parameters change.
Our approach is to achieve four main objectives:
Align the site with a clear strategy based on the feasibility study and justification for capital investment which clearly highlights the benefits to the business
Thoroughly assess the gaps with the current site and its readiness to achieve the objectives set out by its management team
Set out a phased capital investment over an agreed time period with cash flow and risk analysis which is clearly presented
Provide a hotel/resort brief to the architect and work towards a conclusion of the master plan
There are three phases to reach the objectives:
Strategic intent and gap analysis
Feasibility design and option development
Assessment of options and presentation of final report
The first year of a hotel or resort is fundamental for its positioning. An organized opening of the hotel assures a greater efficiency of service and guest satisfaction and as consequence they assure better cost effectiveness, revenue opportunities and operating projects.
Our approach is as follows:
Brand Creation / Brand Identity Consultancy
Hotel brand names can be a big part of the marketing of any type of hospitality ventures. One must either be purchased through a franchise license agreement or membership or created independently. A brand helps provide an identity and a sense of consistency. Creation of a brand is something Absolute Hotel Services can provide to investors and owners based on the brief of expectation and market environment study, all deliverables including brand identity manual.
Brand creation includes three phases:
Review of competitive brand environment both current and future in target markets
Conclusion of the proposed brand’s competitive set
Proposed brand positioning in relation to the competitive set
Identification and audit of target customer profile, mindset, purchase patterns and demographics
Brand Vision statement which will be the call to action
Brand Mission statement which is the road map to vision execution
Brand pillars which form the foundation of the brand
Brand points of difference in product, service, pricing and distribution versus the brand
Brand name and logo
Brand promise and mantra
Brand Design Guidelines/Technical Standards Manuals to ensure expansion or rebranding consistency
Development road map location recommendations which will enable both pure hotel management contracts and investment positions
Brand Manual preparation including Operations/HR/Finance/Sales/Marketing/PR /Revenue Management
Brand job profiles
Brand training programs
Full brand identity Manual